The Eddie Aikau Big Wave Invitational is more than a surf contest—it’s a story of courage, community, and respect for the ocean. Held at Waimea Bay on Oahu’s North Shore, this iconic event honors the legacy of Eddie Aikau, a legendary waterman whose bravery and aloha spirit continue to inspire us all.

At Shores Company, we’re proud to call the North Shore home, and the Eddie is a constant reminder of why we do what we do.

A Legacy of Courage and Connection

Eddie Aikau wasn’t just a lifeguard; he was a guardian of the sea, a protector of lives, and a symbol of selflessness. His mantra, “Eddie Would Go,” embodies a willingness to face challenges head-on with bravery and heart.

The Eddie surf contest reflects that same spirit, only held when waves reach a minimum of 20 feet, calling the world’s top big wave surfers to rise to the challenge. This rare, awe-inspiring event captures the raw power of the ocean and the strength of community that surrounds it.

Shores Company: Inspired by the Eddie

Just like the Eddie, Shores Company is rooted in a deep respect for the ocean and the culture of Hawaii. Every product we create—from our fragrances and candles to our textiles and fine jewelry—is infused with the essence of the Pacific.

• Our Fragrances: Capturing the invigorating freshness of salt air and ocean waves.
• Our Candles: Bringing the serene, grounding energy of the sea into your home.
• Our Jewelry: Inspired by the treasures of the Pacific.
• Our Textiles: Designed for adventure, beauty, and comfort—just like the island lifestyle Eddie embraced.

The Eddie reminds us to live boldly, love deeply, and stay connected to the sea and each other.

Experience the Spirit of the Pacific

Whether you’re watching the waves rise at Waimea or dreaming of your next island adventure, Shores Company invites you to embrace the spirit of “Eddie Would Go” with pieces that honor the beauty and power of the ocean.